Course curriculum

  • 1

    Schema Introduction

    • What is Schema?

  • 2

    Situational Schema

    • What kind of site and what kind of page?

    • Informational websites

    • Lead generation websites

    • eCommerce Websites

    • SaaS Websites

    • Avoiding the blanket approach

  • 3

    Optimizing with Schema

    • JSON-LD

    • Schema checking tools

    • Duplicate Schema

    • Removing Schema

    • Adding Schema

    • Reverse engineering competitors

  • 4

    Schema

    • Schema you might want to use...

    • Organization

    • WebPage

    • CollectionPage

    • Article

    • Review

    • LocalBusiness

    • Person

  • 5

    Disambiguating Schema

    • Tutorial with code

  • 6

    Roundup Review Schema

    • Code example